Challenge
Estroven® has a full line of menopause relief products that allow women to choose the best product for their specific needs. But how do you communicate that when a large number of women keep their menopause experience a secret and consider it a taboo?
“Said No Woman Ever"
This is an integrated campaign that addresses the menopause stigmas head on and presents the Estroven® products in a way that's relatable, human and light hearted. Woman may not like to talk about menopause, but should all know that there's relief for its symptoms.
Our team lead the idea/concept, creative direction and art direction of this project, which included TV and social assets.
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Role
Creative Direction
