GoDaddy Social
Most recently, I ran GoDaddy’s in-house social and digital creative teams — organic & paid social. This included managing teams on a global level, from US to Cape Town.
Together, we created content and campaigns for Instagram, YouTube Shorts and TikTok for both brand & GoDaddy’s content creation app called GoDaddy Studio. Our team, planned and executed the launch of GoDaddy’s TikTok channel and grew it to 88k+ engaged followers in just 6 months.
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Role
Creative Director (Social & Digital)
Creative ways to tell small business stories through carousels
In the example below, we celebrated Women’s History Month by putting women owned businesses’ stories in the front cover of a magazine. This editorial approach to content used a combination of photography, typography and great writing to make these posts visually engaging.
Visually captivating Reels promoting
the stories of smal business owners
Design-centric evergreen posts
highlighting products and services
