Challenge

Create a social campaign to bring about awareness to the Air Max Pre Day launch at Foot Locker.

Style Speaks

Style says what words can’t. It catches eyes and creates connections. It opens doors and inspires others. It’s an energy that only you can emit. Whether or not you know it, your style speaks. 

This campaign highlighted the stories of three artists and asked them to share how their unique personalities, talent and their love for the Air Max enables them to let their style speak.

The deliverables included assets for Instagram, Facebook, YouTube.

 

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Role

Director & Creative Direction