Max Her Way
A vibrant social campaign created to raise awareness to the women's Air Max 2021 launch. The concept was about discovering and accelerating the unseen ideas that have the power to change sneaker culture. We took Nike down to Puerto Rico and featured a fashion designer and a social creator who are changing the game in their own way. The campaign was created for North America, but shot and ran fully in Spanish.
Channels: Instagram, Facebook, YouTube.
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Role
Director & Creative Direction
