Superheroes need to shave too.
But, what kind of scientific improvement Gillette’s brightest R&D minds would have to make in order to figure out the grooming needs of a whole new league of humans?
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The Best A Super Hero
Can Get
Gillette teams with Warner Bros' on a co-promotion for the forthcoming "Justice League" movie in the new "The Best a Super Hero Can Get" campaign that includes themed razor packs around six different superheroes.
The campaign includes a film that shows Gillette's R&D facility striving to develop products for Justice Leaguers. For example, treating Aquaman's saltwater irritation or The Flash's windburn. It also asks questions such as how would you develop a razor for Batman, who already has a tool for every situation? Answer: “paint it black.”
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Role
Campaign Concept. Art Direction for TV, Social, Digital.
Social Media
The film was launched online and via social media globally.
The brand and Warner Bros also teamed up for a Justice League-themed Virtual Reality experience in which users step into the shoes of heroes such as Batman.
Gift Boxes
A variety of gift boxes were created for regional markets around the globe. Each box featured a limited edition Justice League razor.
